"We specifically, aggressively inform people that if you're looking for customer service, this is the last place you should be," Cerretini says. The message is clear: the food should speak for itself. In fact, the menu specifically mentions the type of flour the restaurant uses: "00 ANTIMO CAPUTO FLOUR IMPORTED FROM NAPLES." Its menu is extensive and includes homemade pasta and pizza, along with rotating specials. Cubs game was on when I was there) and is next door to a Quizno’s. These days, Richmond is a largely blue-collar town with a sizeable Latino community-it’s not known for being a gourmet destination.īotto Bistro serves all of its food at its order counter-there’s no table service-and crams 10 tables amidst giant flatscreen TVs (the Dodgers vs. Indeed, this tiny restaurant is in a small city that was once known for being home to a World War II-era shipyard, and more recently, for being subjected to serious violent crime. Nearly five years ago, he said, the two of them quit their jobs at their respective restaurants in San Francisco and nearby Marin County and wanted to find a spot in a "worse location-a ghetto-and serve amazing food without expectation of customer service or tablecloths." We are Italians, we do business like Italians, we speak Italian, we cook like Italians, and we will treat YOU like an Italian. In the meantime, it seems like we don't need it!īecause that's the way, uh huh uh huh, we like it.
#Yelp for business owners review complaint professional
If and when we decide to ask a professional for suggestions we will contact a restaurant consultant and gladly pay for his time. There are already many ways and places where you can express your culinary knowledge and restaurant business know-how, like Yelp. We truly believe in what we're doing and we are committed to giving our best, as we've done successfully for the last 20 years. We believe too much constructive criticism can be confusing. Indeed, the FAQ is pretty atypical for most restaurants. Like other legal cases involving Yelp, this saga gets at the heart of a fundamental question: does Yelp’s right to run its reviews site in the way it sees fit-never removing Yelp entries-trump the rights of someone who feels bullied by such a site and would prefer to have nothing to do with Yelp at all? "We will treat YOU like an Italian"
"Look," he said, in an exasperated but friendly tone, "you have to understand, we have an FAQ, it’s our way to do business." Just after 11am on Friday, as lunch diners came in to tuck into an early lunch, co-owner Davide Cerretini explained to Ars why he’s decided to mock the entire Yelp system.
"As Yelp has the right to charge for legitimate advertising services, the threat of economic harm that Yelp leveraged is, at most, hard bargaining."īut now, in the recent weeks since they’ve been actively seeking one-star reviews on Yelp, Botto Bistro's owners claim that those calls have stopped. "The business owners may deem the posting or order of user reviews as a threat of economic harm, but it is not unlawful for Yelp to post and sequence the reviews," Judge Marsha Berzon wrote for the three-judge panel. Earlier this month, the Ninth Circuit Court of Appeals in San Francisco dismissed two cases alleging that such behavior by Yelp is illegal. There are also accusations of abruptly vanishing positive reviews and suddenly appearing negative reviews. In recent years, Yelp has been publicly accused of extortion- asking for money from businesses that are automatically listed on the site in exchange for preferred placement on the site.
Further Reading Yelp sues small San Diego law firm over alleged fake reviewsRICHMOND, CA-Of all the places that have come up with a clever way to protest Yelp’s alleged aggressive advertising tactics, a small plucky Italian restaurant in a strip mall just northeast of San Francisco is as unlikely as they come.įor a few weeks now, Botto Bistro has been actively trying to become the worst-reviewed restaurant on Yelp as a way to stick it to the venerated review site-so much so that they’re offering 25 percent off for anyone who does so.
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